From Asia Pacific to West: the antipollution claims in cosmetics are going global

According to the World Health Organization 92% of the world’s population lives in places where air pollution exceeds guideline limits.

Antipollution cosmetics, a well-established trend in Asia Pacific, are now going global due to the growing consumer awareness of the harmful effects of air pollutants on the skin, such as cellular damage, dryness, inflammation, pigmentation and premature aging.

In order to take advantage of the new antipollution wave, cosmetics companies are now launching products claiming to protect skin from pollution by reinforcing its barrier function and its regenerating properties. This is done despite the absence of standard protocols to prove the effectiveness of these products. As such, CIDP proposes two novel standard methodologies to substantiate the anti-pollution claim of cosmetics products:

  • In vitro essays: Evaluation of oxidative stress, pro-inflammatory cytokines and mediators, and skin aging;
  • In vivo essays: 1) Controlled Ozone exposure system set up at CIDP (laboratory exposure) and subsequent biochemical analysis of biomarkers; 2) Under real polluted conditions (CIDP in India, Brazil and Singapore), followed by biochemical analysis of biomarkers, biophysical analysis of skin parameters and self-evaluation question.

Do you wish to check if the antipollution cosmetics claims are compliant with the European Regulation? Please contact us and ask for our Claim Research and Validation service. With more than 30 years of regulatory experience, we will be happy to help you ensure that your products are ready to access the EU market.

Silvia Ziliotti

in News